Running digital marketing without checking what’s really going on is like driving a car at night with the headlights off. You might move forward, but you’re guessing your next move. You spend money, you try new ideas, and you hope something works.
Hope doesn’t bring results.
A clear situation analysis lets you see where you stand, what’s working, what’s weak, and what needs fixing. It helps you stop wasting money and start making smart choices that bring real results. So let’s break it down in simple steps.
What Is a Situation Analysis?
A situation analysis is a full checkup of your digital marketing. It shows how you’re doing right now, what your website customers want, who your competitors are, and what the market looks like in Egypt. You gather facts, study what they mean, and use them to guide your next move.
It’s like taking your business to the doctor for a full health scan. You can’t pick the right treatment until you know the real problem.